Johan Fredriksson // Stockholm, Sweden



Brand Zero should be experienced as a down to earth, stable and environmentally friendly brand. A strong label with a philosophy based on good karma. For every garment sold Brand Zero will donate the revenue to those who need it the most.


I wanted to put a lot of weight on the down to earth perspective on the brand and want it to breath earth and mountains but also be a brand that signals high class and quality. The name is "Brand Zero" and brand is something you burn into leather or wood and therefor I designed my logo as a leather patch. This is a very good element to use throughout the marketing and also on the website. The name also reflects the brands non-profit idea and values.

Brand Zero